Emotional Design
Donald Norman
Basic Books, New York, 2004
Summary
Calling this a full book blog is something of a misnomer, as we only read the first three chapters. The introduction and first chapter detailed the flaws in the earlier Design of Everyday Things, being not really a complete rebuttal Norman's earlier book but rather an acknowledgment that the design-only philosophy is perhaps too narrow. The second chapters explores the way emotion works in design, and the third visceral, behavioral, and reflective design and how to distinguish them.
Discussion
Emotional Design is classic Norman, starting out by making a bunch of good points in rapid succession and then repeating them over and over through the next two chapters and, I infer, the rest of the book. He suffered far more here from overstating his case than in points previous, and I felt his points were less well supported. The three layer model I find to be too stratified; the lines should be much blurrier than they are made here. Of course, you've already heard my opinion on that in class w.r.t. the midterm and probably aren't interested in a rehash.
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