Summary
In this chapter, Dr. Norman goes into detail about the three levels of design. Those are, if you recall, visceral, behavioral, and reflective. That roughly correlates to initial reaction, functionality, and emotion.
Discussion
The section describing behavioral was pretty clearly set up to be a rehash of Design of Everyday Things, which I've already read, so I just kind of skimmed that portion.
Also, I'm pretty sure that the watch on page 84 actually indicates 3:22:37, not 4:22:37 as the author states.
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