Summary
Between the prologue and the first chapter (I read both) Dr. Norman writes about why the functionality first model he ascribed to in Design of Everyday Things is flawed, how positive and negative environments affect thinking and can help maintain alertness or focus, and the levels of thinking.
Discussion
There was a lot of information packed into this chapter, a pleasant contrast to some of his earlier writing. A lot of it was very interesting, but I felt that there was more hit-and-miss here than before. A fair bit of what is written here is based on philosophical underpinnings I take issue to, and I think that some aspects of the benefits of emotional design are a bit overstated.
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