Summary
In this chapter, Dr. Norman expounds on the role of emotion in design. A special attention is given to both sentimental association of objects and to the role of a sense of accomplishment.
Discussion
Dr. Norman wanders further off base in this chapter than he has at any point previous. I could make a snide remark about how his opinion of amateur photography clearly proves he's never met my mother, but instead let's consider the case of the video game system.
Dr. Norman says that the class of devices currently designated video game systems has a massive, untapped market for similar devices that tell and teach you how to cook or fix your car. He's half right, but still manages to be completely wrong. A video game system is not a device that needs to be broadened into other fields. Rather, it is a computer over-optimized for gaming. What he's actually advocating is reverse engineering the computer from the Playstation, an approach that hardly makes sense.
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